MSCI331, Data Mining for Direct Marketing and Finance

Undergraduate course, Lancaster University, Department of Management Science, 2018

My role: Graduate Teaching Assistant

This module introduces the analytical techniques of business data mining used in customer relationship management, including direct marketing for up- and cross-selling, and credit scoring for mortgages and credit cards.

It enhances your modelling skills on synthetic and empirical data by showing you simple statistical methods and introducing novel methods from artificial intelligence and machine learning. Although understanding basic statistics may give you a better appreciation of the working of models in regression and classification tasks, the module focuses on applying algorithms on real datasets using software, and making real predictions.

The module also includes workshops in which you learn how to use the $R$ programming language for data mining and apply it to datasets in a real-world scenario.